Branding

Creative

Technology

Online Marketing

BRAND & IDENTITY

A brand isn't just an important component of business. A brand IS business. The experience of your company, the relationship formed between you and a customer, is the number one driving force for success. We're here to help. pluskb builds brands from the bottom up, creating a striking, recognizable logo, crafting a personality, and building a trustworthy character that carries across all mediums-from business cards to brochures.

BRANDING STRATEGIES

Your first step is the most important one. When crafting a brand strategy, you want longevity and appeal to your consumer demographic that offers the best opportunity for business growth. Whether it is electronic and digital in nature, offline branding, or you simply need product packaging strategies we can help.

Let us leverage proven types of brand-building expertise and apply it to your developmental strategy process from the beginning. By collaborating with designers, marketers, writers, and SEO specialists, we can custom-tailor your brand growth experience from the ground up. The end result: targeted strategy development and consulting that puts you on the best course to maximum ROI.

Branding is much more than your public image. It's the growth engine that drives your business. Transforming the identity of your organization into a tight, cohesive package takes a large pool of talent and a marketing & branding strategy to drive the work in a positive direction. Graphic design is a must: reinventing your color palette to match your attitude. Professional development and writing make your brand more cohesive and speak more loudly than ever before. Taglines, advertisements, and marketing initiatives all come into play, forming the vehicle that delivers your message to the masses and fosters brand growth.

pluskb possesses a large talent pool and takes care of all electronic branding initiatives in-house. From the moment you sit down with us, you'll be interacting one-on-one with the artists, designers, SEO specialists, and account managers who will be shaping your brand or product. It's all part of the pluskb promise: better brands, innovative thinking.

BRAND MARKETING

You may have a solid global brand strategy in place, but digital marketing tactics drive the success behind your organizations online identity. pluskb's robust brand management services include media buying, online and offline advertising, website development, print design and deployment, and visibility initiatives all chugging synergistically to bring in more customers. Be your company large or small, we can custom-design you a marketing program that works for your budget and needs.

 

You may have a brand already in place, but is it reaching your customers? There are many components to a successful brand management strategy. The way we approach digitally marketing your brand is many-fold. Unlike many modern brand marketing agencies & consultants, we pursue a diversity of mediums, including online, Internet, email, social media, along with traditional advertising routes such as print and radio. Based on criteria such as target demographics, regional markets, and opportunity, we'll tailor custom-designed marketing plans that match your brand marketing goals.

 

Throughout the process of marketing your brand, we target realistic goals and leverage the talent of our team to achieve fantastic results through a unique brand management approach.

USER & PRODUCT RESEARCH

What makes a customer convert? Each organization has its own personality and brand identity, and by investigating your client base, we identify trends and demographics that help you build better online strategies. Our user research methods involve a variety of analytics, focus groups, and consumer interviews to best chart the habits of your customer base.

 

More than anything else, we subscribe to the belief that sound user research, product research & consumer behavior yields intelligent results. Our fact-gathering initiatives help us define realistic and attainable goals for your organization. From the consumer interviews we conduct with you and your representatives, we can chart a "best fit" course that helps you fulfill your marketing needs while branding your organization as a seller or service provider of choice.

 

The pluskb approach also extends beyond the traditional. Product research allows us to get to know your offerings-and more importantly, your differentiators-and through the information we gather, build you a better marketing package. We also take an aggressive stance to online metrics, monitoring your current user base, the effectiveness of your online outlets, and defining a strategy that capitalizes on any momentum you already have working for you through a robust online marketing research initiative.

MARKET RESEARCH SERVICES

You have a business, and that means you have a target demographic. Narrowing down your ideal user base is an important part of refining your marketing strategy. We conduct creative B2B AND B2C market research by taking a wide-angle approach, leveraging our existing expertise, key points of contact in your market and vertical, and in-depth studies and demographics to best identify your ideal market segment.

 

Market research often comprises the first step in crafting an effective B2B or B2C marketing strategy. To understand your industry and its unique challenges, pluskb takes a top-down approach. We learn from you and your representatives to paint a picture of your industry as it stands today. Our account managers and creative marketing professionals also interface with our contacts spread throughout a wide array of markets. We pro-actively initiate site-specific surveys, both in your organization and beyond, to help us define the landscape of your particular industry and chart a course moving forward.

 

Both our business-to-business (B2B) and business-to-consumer (B2C) on and offline market research services are designed to launch and refine more effective market research plan for your operation. Enjoyed a refined, focused marketing approach that's designed to accomplish more, in less time, more cost-effectively.

EMAIL MARKETING & DESIGN

Email marketing is a great, cost-effective way to connect with new customers. Bulk email solutions go out to pre-qualified leads in your area and target demographic, raising your odds for a successful campaign. The writing professionals at pluskb will help create and refine your message to improve conversions per batch and raise the professionalism of your brand as a whole.

 

Our approach to email marketing starts with a message. We'll sit down and learn from you directly exactly what it is you have to say-your value add and key differentiators. From there, we'll decide on how best to state your brand, and build it into a tight, cohesive package that includes outstanding copywriting and custom email design work. We'll also source leads directly based on your target demographic, and get your message out-bringing more customers in.

MOBILE APPLICATION DESIGN & DEVELOPMENT

Mobile application technology is an important, essential element of any modern marketing strategy. pluskb develops customized mobile applications for Android and iPhone that your customers will want to download and install-spreading your message in a fun, interactive way while remaining cost effective.

 

pluskb crafts mobile applications from the ground up. From initiation planning, design, and development, we listen to your unique differentiators to build an application that's easy to use while staying true to your brand. We also have the ability to track users by download and offer analytical information about how your application is being received by the mobile market.

 

From a uniquely creative standpoint with full marketing support, get your message out in a modern new way and stay ahead of the curve.

INTERNET BRANDING, DESIGN ANALYSIS & CONSULTING

Sometime after the beginning of a new company, a brand is born. How others perceive that brand on the internet or offline can affect the way you do business-and your bottom line. pluskb employs branding design analysis across the full spectrum of your company: your existing brand and how it influences customers, as well as unifying design elements-from business cards to website to letterhead. Our brand analysis & consulting is made to streamline businesses and works towards a better company image for today and the future.

 

Big companies need to make a huge impression. We specialize in corporate design and high-level branding initiatives for large organizations. As corporate entity, you often deal with and juggle many separate internal and external brands based on product lines, divisions, and business cycles. Our strategy is to roll these many diverse and oftentimes disparate brands into a cohesive, powerhouse entity that best represents your organization.

 

We employ a range of skills and abilities in presenting your corporate brand to maximum effect, including start-to-finish consulting, high-end design, and marketing abilities to re-invent your brand and put you ahead of the pack.

PRINT GRAPHIC DESIGN SERVICES

When it comes to marketing and your custom print media collateral (business cards, brochures, billboards), you want every dollar you spend to have the most impact it can. Brilliant custom designed brochures get people talking. More effective advertising translates into better sales. When you go with pluskb, you've chosen a vibrant team of young creative marketing professionals with the skills and artistic talent to get your business message heard. Smart choice.

 

To break out of your comfort zone, we offer a wide range of custom print design services that will get your message heard loudly and clearly. When we sit down and create a look for print, we use a host of eye-catching, professional graphic designs that are built just for your business and its target demographic. The print advertising field is an established one-that' why modern design draws the eye and get your consumers reading what you produce.

 

You have an innovative product and you want the world to experience it. Let everyone know the value of what you offer with an eye-catching and professional package design for your product. Our packaging design professionals & consultants will sit down with you from the beginning to learn about the essence behind what you produce. From there, pluskb will build out a fresh custom package design model for your product line, wrapping it in an oh-so-attractive package that will speak volumes about your high standards and quality.

PRINT GRAPHIC DESIGN SERVICES

When it comes to marketing and your custom print media collateral (business cards, brochures, billboards), you want every dollar you spend to have the most impact it can. Brilliant custom designed brochures get people talking. More effective advertising translates into better sales. When you go with pluskb, you've chosen a vibrant team of young creative marketing professionals with the skills and artistic talent to get your business message heard. Smart choice.

 

To break out of your comfort zone, we offer a wide range of custom print design services that will get your message heard loudly and clearly. When we sit down and create a look for print, we use a host of eye-catching, professional graphic designs that are built just for your business and its target demographic. The print advertising field is an established one-that' why modern design draws the eye and get your consumers reading what you produce.

 

You have an innovative product and you want the world to experience it. Let everyone know the value of what you offer with an eye-catching and professional package design for your product. Our packaging design professionals & consultants will sit down with you from the beginning to learn about the essence behind what you produce. From there, pluskb will build out a fresh custom package design model for your product line, wrapping it in an oh-so-attractive package that will speak volumes about your high standards and quality.

ILLUSTRATION

Get your message across in a gorgeous new way. Our in-house team of artists creates custom drawn & graphic design illustrations to draw attention to your message and get your point across while turning heads. Our custom illustration works are effective in print advertising pieces, featured on your website, and make a great statement in marketing brochures and company mailers alike.

 

Illustration plays an important role in casting your company as a truly unique organization. Gorgeous, custom-drawn artwork on a mailer can instantly capture attention, and give your organization an edge that traditional approaches can't match.

 

Our team of graphic artists & illustrators can custom illustrate a definition behind the essence and energy of your company, crafting a work of art that's as original as your business.

PROFESSIONAL COPYWRITING SERVICES

Marketers have nodded their heads in agreement for decades-it's not what you say. It's how you say it. Our full-service professional copywriting service packages include ways to boost your sales and bring in customers. Great internet web site copy remains an affordable, powerful way to get the word out about your business and impart a sense of immediate professionalism to the viewers of your website, the readers of your material.

 

Here's what we can do:

Email blasts: Copy writing remains an integral part of any successful sales strategy. Make sure yours are crafted to deliver maximum results and withstand the test of time.

 

Social Media: Capture the attention of the online space in an incredibly cost-effective way. Our social media-based SEO copywriting services include regular updates to your own Twitter and Facebook presences-if you don't have them already, we'll set them up for you. We also write regular blog updates unique to your organization to draw in casual and serious Web-surfers alike, increasing the credibility of your company and drawing in business.

PHOTOGRAPHY

A picture says a thousand words. Notice it says, "a picture"; not, "a good picture". The photos that you use on your marketing material and on the web need to exude the professionalism that you are trying everyday to present to your customers. Our professional New Hampshire (NH) based photography services in the Boston area cover all grounds from product shots to exterior location shots. When you need to capture the essence of a product, passion, or service; let us come in and show you how.

 

Great photography moves product. Not only does displaying the effectiveness and look of your company and offerings inspire trust, but representing you in a positive way helps make customers for life. Our team of New Hampshire (NH) based professional photographers works in-house and can travel to you for a shoot, or bring you or your products to our in-house studio for a photo session. The result: great shots, better images, stronger company.

BRAND & IDENTITY

A brand isn't just an important component of business. A brand IS business. The experience of your company, the relationship formed between you and a customer, is the number one driving force for success. We're here to help. pluskb builds brands from the bottom up, creating a striking, recognizable logo, crafting a personality, and building a trustworthy character that carries across all mediums-from business cards to brochures.

CREATIVE WEBSITE DESIGN SERVICES

Style. Pizzazz. And yes, sales. Your website design is your breakout presence on the Internet, and how you present the look and feel of your company-and the professionalism it conveys-has everything to do with the impression left on your users. Good creative impressions leave customers wanting to do business. pluskb is proud to boast the most talented, creative and professional web designers in the biz with the experience to build outstanding search engine friendly sites that keep customers coming back again, and again, and again.

 

Brilliant design is our claim to fame, and oftentimes becomes the powerful boost that propels our clients into new levels of success. Design carries across a wide range of mediums: Web, brochures, signs, stationary, business cards. Design is one of the fundamentals of a brand, and by perfecting and using a refined artistic sense to craft a new brand at your organization, you can start strong and be prepared for the life of your company.

ENVIRONMENTAL GRAPHICS

Those with a big image to project can tap into pluskb's stellar pool of graphic talent with environmental graphic design. Our custom-creations can benefit your next trade show, exhibition or expo in the form of gorgeous banners, include specially-targeted graphic solutions for billboards, murals, and company walls, and will epitomize style with a refined sense of professionalism.

 

SERVICES OFFERED:

MOBILE APPLICATION DESIGN & DEVELOPMENT

Mobile application technology is an important, essential element of any modern marketing strategy. pluskb develops customized mobile applications for Android and iPhone that your customers will want to download and install-spreading your message in a fun, interactive way while remaining cost effective.

 

pluskb crafts mobile applications from the ground up. From initiation planning, design, and development, we listen to your unique differentiators to build an application that's easy to use while staying true to your brand. We also have the ability to track users by download and offer analytical information about how your application is being received by the mobile market.

 

From a uniquely creative standpoint with full marketing support, get your message out in a modern new way and stay ahead of the curve.

INFORMATION ARCHITECTURE

Build your website correctly, from the ground up. Before you even link an image, we at pluskb ensure maximum efficiency and smooth operation of a new website by working with you to plan out and execute logical page structure and flow through our website architecture consulting services. Based on your needs and goals, together we'll lay out an effective page structure that returns your users the information they're searching for-all while presenting easy-to-navigate, exceptionally brilliant site design.

WEBSITE DESIGN

Sophisticated websites call for sophisticated technology. Enjoy greater creativity and functionality to deliver your users the experience they demand. We use Javascript and JBScript to craft customized works that maintain professionalism and immediately convey the look and feel of today's modern website.

CREATIVE WEBSITE DEVELOPMENT

If the design of your website represents the face of your business, web development is the nuts and bolts behind the machine. At pluskb, we're careful to make the distinction-it's an important one. Our creative web development team has the know-how to craft a targeted, concise, easily expandable website that carries value for years to come. If you want your web site to become a fast, intelligent platform that loads quickly or carries services like a wiki or modular portfolio that makes updating a snap, go with us. We can handle everything from small business to corporate environments.

 

Beyond our beautifully-constructed sites and professional design, we work with you from the beginning to truly give you what you're after. We function both as a design house and a brainstorming powerhouse with years of success putting smart websites to work for our clients. Our capabilities also include writing, SEO, and e-commerce development to truly push your new site to its maximum potential.

WEBSITE DEVELOPMENT - CONTENT MANAGEMENT SYSTEMS (CMS)

Custom content management systems (CMS) designed with you in mind: it's what we do. You're a busy person. We understand. With our technical know-how, we can set up & develop a user-friendly system for you to add, edit, or delete content on your very own website, manage administrators, and outright create or remove pages from small business to enterprise system level. This translates into a simplified way for you to swap out content on the fly, update portfolios, and change online listings with nary a few keystrokes. Change up content-even if you have little to no programming experience. Anytime you wish. Easily.

 

We custom-craft & design your CMS design using industry-standard PHP and MySQL programming languages. This software is portable, so it can deployed in open source or commercial environments. Before long, you'll be taking advantage of your new ability to quickly manage public calendars, update blogs, and post your own news forums. All with the simplicity of a point-and-click interface.

WEBSITE DEVELOPMENT SERVICES - E-COMMERCE

It's a fact: online sales are becoming more important to the any-size business. We set up professional E-Commerce (aka Electronic Commerce) software solutions that allow you to buy and sell products or services over the Internet, through your shopping website, in a safe environment. Security measures include authenticating business transactions, controlling access to Web pages for registered users, and encrypting communications. E-Commerce web design is also a powerful tool for you to gather data about prospects and customers through site registration, questionnaires, and as part of taking orders.

 

We'll work with you from the very beginning. pluskb takes a strong "client-first" philosophy-our professional web developers and graphic artists start with your goals and objectives, and builds you a platform that's the perfect fit for your industry. Let us help you get started.

WEBSITE MAINTENANCE PROGRAMS

Whether you use the convenience of a content management system (CMS) for providing regular updates to your website or are planning on running an ecommerce portal from your new online presence, pluskb can set up maintenance service programs designed to make your life easier. Our individualized programs and services are built to require a minimum of interaction from your end, so your website will be just as efficient down the road as the day you launched.

 

To deliver the utmost and beyond on our service promise, our website maintenance programs involve monthly website updates. Keeping dynamic content on your page engages customers and enhances favorable rankings on search engines such as Google. Part of these regular updates includes new blog entries, and updating your website whenever you launch a new product or service.

CREATIVE WEBSITE DEVELOPMENT

If the design of your website represents the face of your business, web development is the nuts and bolts behind the machine. At pluskb, we're careful to make the distinction-it's an important one. Our creative web development team has the know-how to craft a targeted, concise, easily expandable website that carries value for years to come. If you want your web site to become a fast, intelligent platform that loads quickly or carries services like a wiki or modular portfolio that makes updating a snap, go with us. We can handle everything from small business to corporate environments.

 

Beyond our beautifully-constructed sites and professional design, we work with you from the beginning to truly give you what you're after. We function both as a design house and a brainstorming powerhouse with years of success putting smart websites to work for our clients. Our capabilities also include writing, SEO, and e-commerce development to truly push your new site to its maximum potential.

EMAIL MARKETING & DESIGN

Email marketing is a great, cost-effective way to connect with new customers. Bulk email solutions go out to pre-qualified leads in your area and target demographic, raising your odds for a successful campaign. The writing professionals at pluskb will help create and refine your message to improve conversions per batch and raise the professionalism of your brand as a whole.

 

Our approach to email marketing starts with a message. We'll sit down and learn from you directly exactly what it is you have to say-your value add and key differentiators. From there, we'll decide on how best to state your brand, and build it into a tight, cohesive package that includes outstanding copywriting and custom email design work. We'll also source leads directly based on your target demographic, and get your message out-bringing more customers in.

WEBSITE DEVELOPMENT - SEARCH ENGINE OPTIMIZATION (SEO)

In the world of the Web, the search engine is king. Sites like Google, Yahoo, and Microsoft Search are your main tool for drawing the casual and serious net-surfer alike to your site. That's why we specialize in Search Engine Optimization (SEO). It's proven to be one of the most cost-effective forms of search marketing available, and we leverage this opportunity by using our knowledge of ever-changing search engine algorithms and how their robots operate. The end result is more online visibility for your site and a gain in the rankings of major search engines. Our search engine optimization management services are 100% white hat and ethical always following search engine guidelines and are proven to work over time.

PAY PER CLICK MANAGEMENT (PPC)

Turn the Internet into a marketing engine with robust Pay-per-Click (PPC) Management solutions. pluskb will work with your organization to identify and utilize the most effective online space to draw in customers using Google & Bing pay per click solutions. One advantage of this model of advertising is that you'll only be paying for active leads-those users who have clicked through to your website. Enjoy pay-as-you-go convenience, set up and maintained by the experts at pluskb.

 

When setting out to build an advertising strategy that sees faster returns and more affordable results, pay per click (PPC) management solutions provide a great result. At pluskb, we leverage PPC management to work for your organization-no matter what stage of the process you're at. Whether you're looking to start from scratch and build a robust PPC plan, or are looking to have experienced professionals take the reins, turn to us for outstanding results.

SOCIAL MEDIA MARKETING

Bolster your company online social presence with powerful full service social media marketing services or strategy consulting from pluskb. We'll help set up and maintain your social media profiles on Twitter and Facebook-boosting your rankings in search engines like Google. Social Media Marketing provides an active method to attract new customers by connecting with one of the fastest-growing communication mediums in America today.

 

Not only do we employ targeted social media marketing content that fits your industry, our posts and creative writing is unique to your business or organization. Content is generated with as much or as little input from your company as is comfortable for you, and from there we actively promote these social media outlets for maximum effect with a comprehensive social media marketing strategy.

ONLINE REPUTATION MANAGEMENT

You're up against stiff competition every day. There are a lot of companies out there that do what you do, and online reputation management from pluskb is a great way to stand out from the crowd on the internet. No matter the size of your organization, whether it is a corporate setting, a personal identity or a small business we'll custom-tailor an online reputation management system designed to monitor and diversify the image you project to your target audience and beyond.

 

Not only does pluskb take action to develop your brand in the online space, but we also actively monitor your existing reputation. In the world of instant communication and social media, a single post can make or break your image. Mistakes make the headlines a lot more than strategies done right. Let us take on the responsibility for looking after your image, and in the process enjoy a safer, more stable reputation as a seller or employer of choice.

INTERNET MARKETING STRATEGIES

It's a bold new era for digital advertising, and the Internet has made available widespread, effective methods of web based advertising for a fraction of a cost that print or media channels could provide. pluskb backs our commitment to one-on-one interaction by sitting down with you and developing & planning an effective comprehensive strategy even before the very first purchase is made. We'll leverage targeted internet research, industry know-how, and sparkling web based creative energy to bring your brand to life in the online space.

 

From full consulting to creative brainstorming, we'll build out internet marketing strategies to last the life of your organization. Innovative digital packages including social media marketing maintenance and search engine optimization (SEO) put us on the map as an innovator and a value-added provided to help your company succeed.

CUSTOM FACEBOOK FAN PAGES

Connect with your fan base and convey immediate professionalism with a custom-designed & developed Facebook fan page built for your business. pluskb will custom craft a great look for your page that can function either as a landing page for your social media presence, or as a media-added destination for your existing Facebook fans.

 

All too often, Facebook destinations exist simply as standard sites that feature a wall for two-way communication between customers the business itself. A custom Facebook page design is a great way to break out of this mold. By providing alternate functionality, such as client polls, custom designed graphics, and product spotlights, you can add value to your Facebook site and earn more "likes" in the process.